Our Story

Discover the Story Behind Nordic Waffles

Imagine a country that loves waffles so much that it’s part of their culture. That’s Norway, the birthplace of Nordic Waffle’s Founder Stine Aasland. At age 21, Stine dreamed up the concept of transforming waffles into a hand-held experience. From her small convenience store, she started the concept that would grow into one of the largest waffle companies in Norway. Along the way, Stine’s passion earned her the title of “Waffle Queen” in her beloved homeland. Her entrepreneurial spirit was now fueled to take this revolution beyond the Nordic countries she loved. She came to America in search of her special heart-shaped waffles. What she found was six doors of frozen waffles in the grocers’ freezer. Stine knew we were a country with a similar passion for waffles, but knew we were so much more deserving of her better batter experience.

With a dream and 2 suitcases in hand, the Waffle Queen bid farewell to her first company and came to America. Her mission was clear: Redefine how Americans experience waffles while creating “hygge” moments in their day. A food meets cultural revolution, based on this traditional Nordic Waffle and inspired by flavors from around the world, we would create the Wafflelution!

Nordic Waffles launched in Minneapolis, Minnesota in 2016. For the next two years, the freshly-made waffle concept expanded into coffeeshops, convenience stores, and amusement parks. All the while we participated in hundreds of events throughout the upper Midwest. When the call came from Minnesota State Fair in 2018, the ultimate hand-held foodie culture experience in the US, that first year we served over 42,000 Nordic Waffles in just 12 days, validating that the Wafflelution was officially here!

The brand expanded with foodservice partners across 10 states, and in November of 2019, Nordic Waffles opened a retail location at Potluck Food Hall. The store quickly became a destination favorite and exceeded our expectations! Just as we were preparing for our next phase of growth, the global pandemic found the doors of our store and those of many of our partners shuttered. The business shifted gears and launched its frozen food line, which can now be found in more than 900 stores nationally. We came together as a team and knew that now, more than ever, Americans needed the Wafflelution. Currently, Nordic Waffles are only available at grocery and convenience stores and during the Minnesota State Fair.

We’re proud to bring the Wafflelution to wherever you are. Because we believe you deserve a little Nordic love in every bite!